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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Application of Metaphor in Business English Translation

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DOI: 10.25236/icclah.18.020

Author(s)

Cui Min

Corresponding Author

Cui Min

Abstract

There are a lot of metaphors used in business English. As a way of thinking and cognitive means, metaphor frequently appears in business English. On the basis of discussing the roles and classification of metaphors and the principles of metaphor translation in business English, the paper proposes to focus on the clarity and accuracy of information, to understand the context where metaphors are used, to maintain the metaphorical features as much as possible and to process the mapping in metaphor translation.

Keywords

Metaphor, Business English Translation, Application Method