Author(s)

Shunyuan Zhang, Zhiqiang Sun, Xin Jin

Corresponding Author

Shunyuan Zhang

Abstract

Tourism is a modern service industry that integrates ideological and cultural exchanges and economic activities. With the globalization of the economy, tourism is rapidly developing. As a service industry with ideological and cultural exchange as the core, there are often problems in cultural communication barriers in tourism English translation, especially in the translation of some localized proper nouns and the translation of cultural phenomena. These aspects are more obvious. To a different extent, it hinders the development of tourism and the spread of ideology and culture. Tourism English translation in the new era should not be too rigid or “cottage”, but should seek breakthroughs through the reasonable integration of tourism English and local culture.

Keywords

Tourism English, Local Cultural, Connection Method