Author(s)

Fang Wang

Corresponding Author

Fang Wang

Abstract

"The Belt and Road" (English: The Belt and Road, abbreviation B&R) is the abbreviation of "Silk Road Economic Belt" and "21st Century Maritime Silk Road". The "Belt and Road" is a historical tradition that continues the "Silk Road". It is intended to strengthen the economic, cultural and political ties of the countries along the “Belt and Road” and seek common ground while reserving differences in order to achieve the goal of seeking common development of all countries in the world. In 2013, as an advocate of the “Belt and Road” concept, China has successively proposed major strategic proposals for the “Silk Road Economic Belt” and the “21st Century Maritime Silk Road”, which have received high attention and support from the international community. With the promotion of the “Belt and Road” construction, the economic trade between China and the rest of the world has taken on a new look. The import and export transaction volume of goods and services has reached a new height, which has promoted the transnational flow of trademarks. As a mark of distinguishing goods and service sources, trademarks contain economic value that cannot be ignored. Trademark rights, as the basis of rights of trademark owners to protect their legitimate rights and interests, should be strengthened. Infringement of trademark infringement will inevitably occur. In the context of the “Belt and Road”, the international protection of trademarks has become an issue of concern to all countries due to differences in the legal provisions of trademark laws.

Keywords

International Protection, Trademarks, “The Belt and Road”