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Interactive Marketing and Application Model in Mobile Electronic Commerce

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DOI: 10.25236/icefbd.18.032


Jianbo Zhao

Corresponding Author

Jianbo Zhao


Mobile internet that based on the network architecture has entered numerous households, providing a new path for Mobile Electronic Commerce (M-commerce) development. Meanwhile the mobile electronic commerce was carried to users through mobile networks. By exploring the background and history of M-commerce, this paper has focused on the interactive marketing of M-commerce, to definite the specific characters and applied category from the perspective of scientific program, making a scientific application model of interactive marketing of mobile electronic commerce.


Internet, M-Commerce, Interactive Marketing, Application Mode, Analysis