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Exploration and Practice of Local Economic Transformation of Automobile Marketing Professional Service from the Perspective of New Energy Automobile Industry Development

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DOI: 10.25236/icefbd.18.019


Xiaolian Zhang

Corresponding Author

Xiaolian Zhang


With the rapid development of China's economy, China's automobile sales and possession have increased year by year. Although the rapid development of the automobile industry has greatly promoted the progress of China's economy, it has also brought serious environmental pollution and energy consumption to China. Under this background, the new energy automobile industry has become an important way to realize the transformation of China's automobile industry and promote the sustainable development of local economy. With the rapid development of new energy vehicles, China's high-level automotive marketing professional teaching is also facing the problem of upgrading this talent training model. In the context of the new market environment, high-level jobs can only provide more and better high-quality talents for local development of the new energy automobile industry if they actively change the concept of talent cultivation, improve the corresponding curriculum, and improve students' practical ability.


New Energy Vehicles, Automobile Marketing, Talent Training, Local Economy, Development and Transformation