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Research on Enterprise Marketing Strategy based on Consumer Behavior

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DOI: 10.25236/icefbd.18.018


Na Li

Corresponding Author

Na Li


Consumers in the market is the general existence as God. Their purchase behavior decisions are constantly changing, but also affected by various factors. After the research of relevant scholars, consumer behavior generally has two characteristics. The first is that the behavior of consumers is constantly changing, so that a lot of research on consumer behavior has made a certain products. The specific target group's restrictions can only keep up with the rhythm of the ever-changing era when the market's background is fully respected to fully understand the rhythm of the ever-changing era; the second consumer's behavior itself is also subject to the outside world. The result of a variety of factors are also the result of a combination of factors. The company needs to know what they are thinking and what they are interested in, in order to develop a marketing strategy that can have better sales results. Only this comprehensive and in-depth understanding of consumers can be a good way to develop appropriate marketing strategies.


Enterprise Marketing Strategy, Consumer Behavior, Internet Method