Author(s)

Meijun Ding, Zhiqiang Mao, Wen Zheng

Corresponding Author

Meijun Ding

Abstract

The popularization of new media brings new opportunities and challenges to the ideological and political work, innovates the new paradigm of the discourse of ideological and political education in colleges and universities. It not only enriches the new content of the discourse of ideological and political education, but also impacts the mainstream ideology and values, and weakens the discourse power and control of ideological and political educators. To enhance the effectiveness of ideological and political education in colleges and universities, school ideological and political educators should keep pace with the times, occupy the network highlands of ideological and political education in colleges and universities, and make use of new media to change the discourse system of traditional ideological and political work. Based on the author's learning and practical experience, this paper first analyzed the characteristics of ideological and political education in colleges and universities under the network environment, and then discussed the new challenges to the discourse right of ideological and political education in colleges and universities under the network environment. Finally, the paper put forward the innovative strategies of the discourse right of ideological and political education under the network environment.

Keywords

Emerging Media, Network Environment, University, Ideological and Political Education, Discourse Right