Author(s)

Guangxia Su

Corresponding Author

Guangxia Su

Abstract

The development of technology promotes the arrival of big data era. Big data has changed the way people live and work. Big data technology brings new opportunities for the scientific and innovative development of ideological and political education at colleges and universities, as well as opportunities for the development of individualized learning for college students. How to effectively apply big data technology to ideological and political education at colleges and universities is an urgent task to be solved. How to deal with the challenge brought by big data to the ideological and political education at colleges and universities is also an urgent problem to be considered and solved by the ideological and political educators at colleges and universities. How to combine the ideological and political education with big data is a topic worthy of further study.

Keywords

Big Data, Ideological and Political Education, Effect, Application Strategy