Author(s)

Yingli Yan

Corresponding Author

Yingli Yan

Abstract

The development and popularization of smart phones has promoted the integration of mobile phone clients and the Internet. Mobile media has emerged as the times require. Compared with traditional media, the advantages of mobile media are obvious. However, as a new medium, mobile media has changed not only the form, but also the advantages of various media. It is the unity of traditional media and new media in a certain sense. In this context, the ideological and political education of colleges and universities has ushered in unprecedented opportunities and challenges. College students' dependence on mobile phones is getting higher and higher. The influence of mobile media on college students' outlook on life, values and world outlook is also growing. If they are not properly guided, bad information on mobile media may have life, growth and even future for college students. Development has a negative impact. Therefore, it is necessary to face the influence of mobile media in the ideological and political education of colleges and universities and take effective intervention measures.

Keywords

Mobile Media, Colleges, Ideological and Political Education, Influence