SWOT Analysis and Its Coping Strategies of Commercial Bank in Internet Finance Era
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In the era of Internet finance, commercial banks must pay attention to the challenges of Internet finance and adapt to the development trend of Internet finance. Based on the SWOT analysis of commercial banks in the Internet financial era, this paper puts forward the countermeasures of commercial banks in the Internet financial era, which is used to guide the innovation of business models of commercial banks, promote the transformation of commercial banks, and realize the organic integration of commercial banks and Internet finance. Specific strategies include: establishing Internet thinking, identifying new strategic directions; promoting construction of informationize, realizing new management models; adapting to the trend of financial disintermediation, reducing dependence on net interest income; and cooperating with third-party platforms to give full play to their respective advantages; to promote the process of interest rate marketization, deepen the reform of financial institutions; expand Internet finance business, and pay attention to information security protection.
Internet Finance, Commercial Bank, Swot Analysis, Coping Strategies