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The Impact of Chinese Urban Household Income Structure on Consumer Behavior

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DOI: 10.25236/ecomhs.2018.063


Yang Jiao

Corresponding Author

Yang Jiao


In recent years, with the continuous deepening of economic system reform, China's economy has continued to grow at a high speed. However, the proportion of consumer demand, investment demand and net exports to China's GDP growth has been in an unbalanced state. Insufficient consumer demand has always been a major problem in China's macroeconomic operations. Although the government can design and implement public policies that stimulate household consumption based on economic theory, the actual effect of public policies depends on the consumer's consumption behavior response. Therefore, it is particularly necessary to study the consumption behavior of Chinese residents.


Income Structure, Consumer Behavior, Chinese Urban Household