Author(s)

Jianying Yong

Corresponding Author

Jianying Yong

Abstract

With the acceleration of globalization of the Internet, the application of cloud computing, and the intensification of market competition, the combination of big data technology and marketing science has become a general trend. Big data brings an unprecedented new world to traditional marketing, and it also brings about new marketing ethics problems in traditional marketing. How to encourage the company use the opportunities brought by the era of big data, and make its marketing behavior ethical, is an important issue that should be paid attention to in all fields.

Keywords

Big Data, Marketing Strategy, Prospects and Status