Brief Analysis on O2O Model of Urban and Rural Commerce of Internet plus -Taking Clothing Industry as an Example
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With the popularity of Internet transactions, the form of network transactions is diversified. Many industries in daily life can be transformed through the "Internet +" model to maximize profits. This paper analyzes the competition phenomenon in the market and clothing industry, and expounds the advantages of the "Internet +" O2O operation mode. Therefore, it is concluded that the use of O2O management mode in urban and rural clothing stores can improve the current situation, create a new business philosophy, and achieve the goal of win-win.
Internet +, O2O, Urban-Rural, Clothing