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Web of Proceedings - Francis Academic Press

Study on Influencing Factors of Urban Residents' Winter Sports Consumption Behavior

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DOI: 10.25236/ecomhs.2018.016


Chuanming Jiao

Corresponding Author

Chuanming Jiao


Since the reform and opening-up, sports consumption has become more and more irreplaceable in China's economic construction. Nowadays, sports consumption has become an indispensable part of household consumption, which is in line with the trend of people's consumption structure. Through the discussion and research on the sports consumption of urban residents in China, this paper aims to understand the current situation and the factors of the consumption of residents in the cities and towns of our country, and provide scientific and reasonable suggestions for the construction of reasonable residents' sports consumption.


Urban Resident Winter Sports, Consumption Behavior, Influencing Factors