Author(s)

Xie Yu

Corresponding Author

Xie Yu

Abstract

In order to explore the decision-making problem of supply chain enterprises investing in big data business, for a two-stage supply chain consisting of a single manufacturer and a single retailer, considering that supply chain companies reduce their internal costs by investing in big data services, at the same time increase the product sales ratio, discuss separately the impact of or the retailer or the manufacturer investing in big data services on the supply chain and its members' profits, the big data business cost constraints that can increase the revenue of supply chain companies was driveled, which will be analyzed and verified by numerical study.

Keywords

Big Data, Supply Chain Coordination, Decision-Making, Revenue Sharing Contract