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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Cultivation of Business Culture Awareness in Business English Teaching

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DOI: 10.25236/aepss.2017.108


Wang Yuanhang

Corresponding Author

Wang Yuanhang


Cultural factors penetrate in international business activities and they play a very important role. Whether it can cross cultural barriers and avoid cultural conflicts, which is the key to the smooth development of international business activities. This paper analyzes the obvious business culture conflict in international business activities, clarifies the importance of strengthening the cultivation of business culture consciousness in business English teaching, and puts forward some suggestions on strengthening the awareness of business culture.


Cultivation, Business Culture Awareness, Business English Teaching.