Author(s)

Qi Chen

Corresponding Author

Qi Chen

Abstract

Facing the huge competitive pressures of domestic and foreign markets, how to accurately locate products, broaden marketing channels, enrich sales tools and enhance the influence of China's own brand vehicles through marketing strategies is the top priority for China's independent automobile industry. Therefore, it is necessary to improve the development strategy of China's self-owned brand automobile market. To improve the development strategy of China's self-owned brand automobile market, it is necessary to improve product quality and cultivate customer loyalty; give play to price advantage and improve service quality; broaden marketing channels and effectively integrate promotion strategies.

Keywords

Marketing Strategy, Self-Owned Brand Automobiles, Industry Development