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Web of Proceedings - Francis Academic Press

Micromarketing of University Library Information Service under Mobile Social Network Platform

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DOI: 10.25236/icemit.2018.131

Author(s)

Zhang Hanyu

Corresponding Author

Zhang Hanyu

Abstract

At present, mobile social networks, represented by microblog applications, have received widespread attention and recognition from the library community. This paper analyzes difficulties and opportunities brought about by the technological changes in the era of mobile Internet to library information services from multiple perspectives. In combination with the innovative practice of national library microblog information services, this paper discusses the development direction and problems of library information services based on mobile social networks.

Keywords

Microblog, Mobile Social Network, Library Information Service