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Web of Proceedings - Francis Academic Press

Discussion on the Development Strategy of Agricultural Business Based on "Internet Plus"

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DOI: 10.25236/icemit.2018.074


Yan Xu

Corresponding Author

Yan Xu


"Internet plus" has brought new opportunities for the development of Chinese economy. In rural areas, the agricultural e-commerce is the best way to combine “Internet plus” and traditional agriculture. Through the Internet, the agricultural e-commerce has become the channel between rural markets and urban markets, and brought more and more career opportunities in rural areas so as to promote the inflow of funds from cities to rural areas. This paper analyzes the current situation of Chinese agricultural business development and several problems in accordance with the upsurge of agricultural e-commerce based on “Internet plus”, summarizes several agricultural e-commerce modes, analyzes their main advantages and disadvantages, and eventually provides some prospectives and corresponding strategies to agricultural e-commerce.


Internet Plus, Agricultural Business, Development Strategy