Author(s)

Tian Wang

Corresponding Author

Tian Wang

Abstract

With the rapid development of artificial intelligence technology, artificial intelligence generated content (AIGC) has made a splendid transformation from rule-driven to data-driven. It has released huge potential in various fields by virtue of its advantages such as multi-modal content generation and massive data analysis and processing. In the higher education industry, especially in the e-commerce major of colleges and universities, AIGC technology has opened up a new path for teaching mode innovation. Taking the e-commerce major course “Customer Service Management” as an example, this paper conducts teaching practice exploration, aiming to construct a scientific framework for course teaching innovation and cultivate high-quality technical and skilled talents that meet the needs of the times.

Keywords

Artificial Intelligence Generated Content, Instructional Design, E-commerce, Customer Service Management