Author(s)

Yuqin Yang, Yifei Xiu, Xinyi Yang, Jiqing Ma, Junhao Tian

Corresponding Author

Yuqin Yang

Abstract

In the context of IP-based cultural industry and consumption upgrading, "breaking out of the circle" has become the key to IP value leapfrogging, while the debut economy is the core means to activate IP momentum and catalyze the "chain effect".As a benchmark for domestic animation, the "Nezha" IP's practice of extending from film and television to the entire industry chain provides a typical sample for studying the coupling of the debut economy and IP value.This article conducts research based on the "Nezha" IP: first, it combines the background of the debut economy policy and the core issues of cultural industry development to clarify the significance of the research; then, it reviews relevant literature to establish a clear research foundation; subsequently, it analyzes the implementation process of the debut economy chain development; further, it analyzes the dynamic mechanism from four dimensions: symbol, supply chain, industrial synergy, and regional linkage; meanwhile, it points out practical challenges such as lagging intellectual property protection and uneven regional development, and proposes optimization paths such as enhancing intellectual property protection, strengthening digital infrastructure construction, and reducing regional constraints, providing reference for the high-quality development of the cultural industry.

Keywords

The Debut Economy, Chain Effect, Nezha Ip, Cultural Industry