Author(s)

Ziyi Ma

Corresponding Author

Ziyi Ma

Abstract

Global economic fluctuations pose significant challenges to the survival and development of Small and Medium-sized Enterprises(SMEs), but also provide new opportunities for their internationalization. The strategies for SMEs to seek survival and development in the international market are mainly reflected in flexible market adaptation ability, differentiation of products and services, enhancement of innovation ability, and diversification of financing channels. By analyzing the dynamic changes in the current international market, SMEs need to actively adjust their strategic planning, make reasonable use of digital tools and platforms, and improve market penetration and brand influence. Strengthening international cooperation and resource sharing, integrating into the global supply chain system, so as to achieve sustainable development. The internationalization path of SMEs should focus on risk management, reducing the negative impact brought by uncertainty through in-depth understanding of the policy environment and cultural differences in the target market. In summary, SMEs need to flexibly use various strategies under the background of economic fluctuations to achieve their internationalization goals and enhance competitiveness.

Keywords

Small and Medium-sized Enterprises; Economic Fluctuations; Survival Strategies; Risk Management