Author(s)

Yiyun Ni

Corresponding Author

Yiyun Ni

Abstract

Because international trade frictions and protectionism have increased, tariff barriers have a great impact on small commodity enterprises that export. Yiwu is a small commodity distribution center known all over the world. In the complex international tariff environment, the enterprises there have encountered the problems of high cost and difficult market entry, and urgently need to adjust the market strategy and supply chain layout. Firstly, this paper studies the main forms of international tariff barriers and their influence on the competitiveness of enterprises, and also discusses the present situation and challenges of Yiwu small commodity enterprises, including market structure, brand building, and supply chain management. Based on these findings, this paper proposes strategic recommendations to help enterprises optimize resource allocation, enhance their responsiveness, and achieve sustainable development. Specifically, this study offers theoretical references and practical guidance for Yiwu's small commodity enterprises to navigate tariff barriers and strengthen their competitive edge in the global market. In the future, it is suggested to promote technological innovation and international cooperation to ensure the stable operation of enterprises in the changing international trade environment.

Keywords

International tariff barriers; Yiwu small commodity enterprises; Market expansion strategy