Author(s)

Ma Xin Yu Dan

Corresponding Author

Ma Xin Yu Dan

Abstract

This paper focuses on the transformation of the economic value of the equestrian sports industry and the adaptation of China's localization strategy from a global perspective. First, it analyzes the direct economic value of the equestrian sports industry, including event income, education and training fees, and equipment sales revenue. It also analyzes the indirect economic value of the equestrian sports industry, including the industrial linkage effect, the employment driving effect, and the regional economic pulling effect. Additionally, this paper illustrates how the equestrian industry is realizing the transformation of economic value through economic driving, industrial chain extension, cultural value mining, policy support, and market development. Ultimately, this study proposes a localization adaptation strategy for the equestrian industry in China, with a focus on event operations, industrial chain development, and the cultivation of cultural and policy markets. It provides the theoretical reference for the standardization and sustainable development of China's equestrian industry.

Keywords

Equestrian Sports Industry; Economic Value Transformation; Industrial Chain Extension; Sports Event Economy; Cultural Value; Policy Support; Market Development; Localization Strategy; China; Global Perspective