Author(s)

Xiting Peng, Yutong Li

Corresponding Author

Xiting Peng

Abstract

With the rapid development of artificial intelligence technology and the widespread adoption of the concept of green development, the integration of AI and green marketing communication has become a significant trend in enterprise development. This paper focuses on AI-driven green marketing communication, aiming to evaluate its communication effect and propose optimization strategies. By adopting literature research, case analysis, and a combination of quantitative and qualitative research methods, the theoretical basis, current status model, effect evaluation system, and optimization strategy of AI-driven green marketing communication are deeply discussed. The study identified the relevant theories and research status, analyzed their development, typical characteristics, and main models, and constructed an evaluation system for their effects. Ultimately, this paper proposes targeted optimization strategies to serve as a reference for enterprises to enhance the effectiveness of green marketing communication and promote the sustainable development of the industry.

Keywords

Artificial Intelligence; Green Marketing Communication; Evaluation System; Optimization Strategy; Consumer Engagement; Brand Image; Marketing Efficiency; Sustainable Development