Author(s)

Ziwei Lu

Corresponding Author

Ziwei Lu

Abstract

The network economy has profoundly reshaped the marketing environment. Consumer behavior has shifted from passive acceptance to active participation, and technological development has driven the iteration of marketing methods. Traditional marketing models, due to inefficient channels and weak user connections, struggle to adapt, while innovative models featuring precision, socialization, and content-driven approaches leverage data, social interaction, and valuable content to address pain points. Innovation faces challenges such as data privacy compliance and organizational adaptation pressure, which can be effectively tackled by establishing data security systems and promoting digital transformation. The essence of marketing under the network economy is the reconstruction of a “user-centered” approach. Enterprises need to actively innovate and balance technology and trust to achieve sustainable development.

Keywords

Network Economy; Marketing; Model Innovation; Precision Marketing; Data Privacy