Author(s)

Kunpeng Zou

Corresponding Author

Kunpeng Zou

Abstract

This research investigates how the match between social media KOL (Key Opinion Leader) fan profiles and product sales affects marketing success. Optimizing the matching of followers’ geographical, gender, age, and interest tags may considerably enhance advertising accuracy and return on investment (ROI). High-matching KOL may lower cost per thousand (CPM), enhance engagement rates, and boost conversion rates, allowing firms to accomplish more successful marketing with little resources. Employing quantitative methodologies, especially for small enterprises, to choose suitable Key Opinion Leaders for influencing marketing decisions is a practical and economical strategy. Concentrating on matching optimization offers organizations a competitive advantage in the intensely contested social media sector.

Keywords

KOL marketing; Fan portrait matching; Return on investment; Social media advertising; Precision marketing strategy