Author(s)

Dongting Lv

Corresponding Author

Dongting Lv

Abstract

This paper focuses on the viral phenomenon of Chinese cultural elements on overseas TikTok platforms. By analysing typical cases in fields such as Hanfu, the traditional attire of the Han ethnic group, intangible cultural heritage, cuisine, and traditional arts, it examines the communication logic and common features behind this phenomenon. The study finds that viral content relies on a creative strategy of “symbol extraction + modern reinterpretation,” which aligns with the curiosity and participatory needs of Generation Z audiences, while leveraging platform algorithms to break through audience circles. However, the dissemination also faces challenges such as cognitive bias caused by cultural differences, homogeneous content competition, and risks related to platform policies. Therefore, responses should include strengthening content innovation, deepening cross-cultural collaboration, and improving compliance management. This research reveals new pathways for cultural dissemination in the digital age and provides theoretical and practical references for enhancing the international communication effectiveness of Chinese culture.

Keywords

Chinese cultural elements; TikTok; viral communication; cross-cultural communication; communication logic