Author(s)

Yuxuan Li

Corresponding Author

Yuxuan Li

Abstract

This study focuses on listed sporting goods companies, aiming to investigate the correlation between research and development (R&D) investment and brand value. By gathering pertinent data on publicly listed sports goods companies, including indicators of R&D investment, such as funding amounts and the size of R&D teams, as well as metrics for brand value, such as brand recognition, reputation, and market share. Data modeling methods such as multiple linear regression and structural equation models are used to analyze and process the data. The results indicate a significant positive correlation between R&D investment and brand value, suggesting that reasonable and continuous R&D investment effectively enhances brand value. Additionally, the impact of R&D investment on brand value varies with the size and development stage of the enterprise. This study provides a scientific basis for sports goods listed companies to formulate R&D strategies and brand-building programs, enabling enterprises to achieve sustainable development in a fiercely competitive market.

Keywords

Listed companies of sporting goods; R&D investment; Brand value; Data modeling