Author(s)

Yue Wen, Suhan Wang

Corresponding Author

Yue Wen

Abstract

This study aims to comprehensively analyze the role and function of AIGC in brand communication and fan economy models, reveal how AIGC changes the way brands interact with consumers, and reshape the operation model of fan economy. By combining theoretical discussion with empirical analysis, this paper systematically analyzes the new strategies of brand communication supported by AIGC, the new characteristics of the fan economy model, and the opportunities and challenges faced in the integrated development of the two. This text offers both theoretical support and practical guidance for businesses looking to build their brands and engage with fans in the digital age. Companies can utilize the research findings to explore innovative fan engagement models based on artificial intelligence-generated content (AIGC). By enhancing interactions between fans and brands, businesses can maximize the value of their fans and promote sustainable development. In addition, the research results will provide a reference for practitioners and policymakers in related industries and promote the healthy development of the industry.

Keywords

AIGC; Brand Communication; Fan Economy; Personalization; Digital Engagement