Author(s)

Xiaoyan Chen

Corresponding Author

Xiaoyan Chen

Abstract

In today's competitive market, integrated marketing is essential for businesses to strengthen their competitiveness. The quantitative analysis strategy is the key path to improving the return on investment (ROI) in integrated marketing. This study focuses on the quantitative analysis strategy in integrated marketing and discusses its important role in improving ROI. Through the collection, collation, and analysis of marketing data, the effect of each marketing channel can be accurately evaluated, and the contribution of various marketing activities to sales performance can be clarified. Additionally, quantitative analysis helps enterprises optimize marketing resource allocation and focus their funds and energy on channels and activities with high returns. This study and practical cases explain the specific methods and steps involved in conducting quantitative analysis for real-world applications. The goal is to offer operational recommendations for businesses, enabling them to achieve higher ROI in integrated marketing and improve their competitiveness in the market.

Keywords

Integrated marketing; Quantitative analysis strategy; Return on investment (ROI); Marketing resource allocation