Author(s)

Yishu Wang

Corresponding Author

Yishu Wang

Abstract

Brand experience design has gradually become an important part of brand shaping, and non-verbal communication, as a subtle way of communication, plays a crucial role in brand experience. Body language is one of the core elements of nonverbal communication, which can enhance the emotional connection between brands and consumers through the use of posture, expressions, actions, and other elements. It is not only a direct reflection of brand value, but also can subtly influence consumers' psychological feelings and behavioral choices. This article combines design theory to explore the application value of body language in brand experience design, analyze the expression of body language in different scenarios and its specific impact on brand perception. From brand space design to digital interaction, and then to brand event planning, this article attempts to construct a set of nonverbal communication strategies, proposing a design path that uses body language to optimize user experience, especially in the application of adaptability and data-driven optimization in multicultural backgrounds. Through systematic research, this article provides new perspectives and methods for brand design, aiming to enhance the emotional connection between brands and consumers, and provide practical references for future brand experience design.

Keywords

Body language; Brand experience design; Nonverbal communication; User experience; Design strategy