Author(s)

Xinyue Dou

Corresponding Author

Xinyue Dou

Abstract

Starting from the new discourse of cross-cultural communication in web micro-dramas, the concept of "He-Wo Integration" reveals three key aspects from a third-party perspective: thematic expression, dialogic interaction, and social media engagement. "He-Wo Integration" suggests that the cross-cultural narrative of web micro-dramas can be shaped through creative and communicative practices in the digital audiovisual domain, constructing a new documentary discourse system. This approach not only fosters audience resonance but also enhances our understanding of "He-Wo Integration" and contributes to building a positive national image from a cross-cultural communication perspective. Shared emotions can bridge cultural and social divides, fostering closer connections between individuals and others, thereby promoting China’s international engagement. This study offers insights into China's cross-cultural communication strategies and provides implications for enhancing the global dissemination of Chinese narratives, making them more vivid, engaging, and widely accepted. Throughout thousands of years of historical evolution, Chinese culture has developed a unique and irreplaceable depth of meaning and civilizational continuity. With the acceleration of international exchanges, cultures from various nations have been introduced to one another, often with great success. However, China's cultural dissemination has faced numerous challenges, necessitating a critical examination of these difficulties. This study investigates highly acclaimed web micro-dramas from an international perspective, employing the lens of a third-party observer that integrates "otherness" and "self." From the dimension of micro-discursive narration, it explores the questions of how to effectively tell China's story and how to foster cultural confidence.

Keywords

Otherness Perspective; Self-Narrative; Web Micro-Drama; Cross-Cultural Communication