Author(s)

Xiaobo Huang

Corresponding Author

Xiaobo Huang

Abstract

This study examines the development of Chinese MCN agencies and their emerging role in international communication, focusing on content globalization, cultural transcoding, and cross-platform distribution. Through an analysis of industry reports, platform governance frameworks, and transnational media practices, the research identifies key structural challenges—content homogenization, limited localization capacity, regulatory risks, and talent gaps—that hinder effective global expansion.

Keywords

Chinese MCN agencies; international communication; cultural transcoding; content localization; platform governance; global creator economy