Author(s)

Lei Shuangyan, Tan Guixiang, Hu Lu

Corresponding Author

Hu Lu

Abstract

In the context of the four-all media, the dissemination of minority cultures has ushered in new opportunities. Based on this, this paper takes the Chuanqing people as research object, addressing issues such as the narrow channels of cultural dissemination and the crisis faced by ethnic inheritance. It deeply explores the application of the four-media in the cultural dissemination of the Chuanqing people. This article employs the methods of literature research and case analysis to analyze the predicaments of Chuanqing culture’s development, and proposes effective and practical paths to promote the innovative evolution of Chuanqing culture in its inheritance process.

Keywords

Four-All Media; Big Data Technology; Chuanqing People's Culture