Author(s)

Qingyuan Meng

Corresponding Author

Qingyuan Meng

Abstract

Under the background of the accelerated transformation of global new energy automobile industry, BYD has gradually grown into a globally competitive new energy automobile enterprise by virtue of technology accumulation and strategic adjustment. From the perspective of industrial transformation, this paper analyzes BYD's competitive strategy choice and its internationalization path evolution under the dual pressures of technological change and market competition. BYD has built an independent industrial chain with "Three Electric Systems" technology as the core through vertical integration, which has formed significant advantages in cost control and product iteration. Its competitive strategy presents the composite characteristics of technology-driven, cost-leading and differentiation. In terms of internationalization, BYD cut into overseas markets from electric buses, and gradually transitioned to passenger car export and localized production, showing strong adaptability. However, in the face of challenges such as trade barriers, brand awareness and intelligent competition, its global expansion still needs to strengthen localized operation and ecosystem construction.

Keywords

BYD; Competitive Strategy; Internationalization Path; New Energy Vehicles; Industrial Transformation