Author(s)

Yixuan Liu

Corresponding Author

Yixuan Liu

Abstract

With generative AI rapidly taking root in business, unprecedented efficiencies are poised to be unlocked in content generation, data informatics and general business strategy. But this effectiveness also serves as a warning sign of what we might call the “creativity paradox” — that by becoming more efficient, AI may actually make us less so when it comes to creative and strategic thought. Based on theoretical talk together with empirical literature review, it suggests that there are at least three potential effects of generative AI on corporate creativity: dependency effect, homogenization effect and short-term utilitarian effect. Too much dependence on AI may give rise to cognitive inertia, as well as to homogenisation in the outputs of innovation between firms and a reformulation of efficiency (i.e. cutting back on SG and R&D spending) may come at the cost of long-term strategic vision. Additionally, this paper explores organizational and Individual coping strategies that are based on the requirement of human-machine complementarity systems and think critical thinking abilities. That is, such firms can remain competitive only by achieving dynamical balance between efficiency and originality in the generative AI wave.

Keywords

Generative Artificial Intelligence; Creativity Paradox; Strategic Thinking; Originality; Business Management