Author(s)

Alatan, Wang Zhong, Zhang Wenjun, Zhao Limeng, and Lu Jia

Corresponding Author

Alatan

Abstract

The ideological and political education is an important part of the education system in colleges and universities, which has an extremely important educational significance for the improvement of college students' ideological and moral cultivation and scientific culture and the formation of the concept of life values. Under the background of big data era, ideological and political education in colleges and universities should continue to cater to the current development trend of the times and innovate and improve their own educational methods in order to better improve the level of ideological education and the quality of education. This paper expounds the value of innovative ideological and political education methods in colleges and universities in the era of big data, analyzes the impact of the era of big data on the innovation of ideological and political education methods in colleges and universities.

Keywords

Big data era, Colleges and universities, Ideological and political education, Method innovation.