Author(s)

Wei Feng, Peng Zhu

Corresponding Author

Wei Feng

Abstract

Based on a self-developed AI conversational agent, this study constructs a chain-mediated model of "AI empowerment—value recognition—self-efficacy—value-shaping effect," employing questionnaire surveys and empirical analysis to examine how AI technology precisely shapes youth values. The results indicate: (1) AI empowerment significantly promotes youth value-shaping; (2) value recognition and self-efficacy significantly mediate the relationship between AI empowerment and value-shaping; and (3) value recognition and self-efficacy form a significant chain-mediated pathway. These findings provide theoretical evidence and practical guidance for the application of AI technology in ideological and political education in universities.

Keywords

AI Empowerment; Value Recognition; Self-Efficacy; Value-Shaping; Chain Mediation