Author(s)

Wen Bao, Siying Wu

Corresponding Author

Wen Bao

Abstract

With the advent of the digital intelligence era, society's demand for marketing management talent is growing. However, current university teaching of' Marketing 'lacks practical skills, underestimates student initiative, and has an imperfect evaluation system. These issues result in the cultivation of marketing management talent lagging behind the demands of the times. We address the problems and characteristics of the Marketing course by starting with marketing education in the context of digital intelligence, analyzing the construction and practice of a marketing education model empowered by digital intelligence, and offering suggestions for the future development of the course.

Keywords

Digital intelligence empowerment, Marketing Course, Teaching Reform