Author(s)

Yu Ying, Yan Li

Corresponding Author

Yu Ying

Abstract

Under the background of educational innovation and development, this paper focuses on the new IPE form of "Walking Ideological and Political Education (IPE) course", and discusses the cross-border integration of cultural tourism education brand and student community culture construction. Through the methods of literature research and current situation analysis, this paper deeply analyzes the development trend and existing problems of cultural tourism education brand and student community culture construction, and explores the driving force and resistance of their cross-border integration. Although there are various forms of cultural tourism education brands, they are faced with challenges such as homogenization of content. The construction of students' community culture has achieved results in practice, but there is also a dilemma of uneven participation. The driving force for cross-border integration stems from the demand for talent training, the transformation of educational concepts and complementary resources, but it is hindered by factors such as differences in institutional mechanisms and insufficient understanding of concepts. Based on this, this paper puts forward an innovative path based on the coordination of educational goals, the assistance of information technology and the participation of multiple subjects, with a view to providing theoretical support and practical guidance for promoting the organic integration of cultural tourism education brand and students' community culture construction, so as to realize all-round education and help students' all-round development.

Keywords

Ideological and Political Education; Cultural Tourism Education Brand; Construction of Students' Community Culture; Cross-Border Integration; Innovation Path