Author(s)

Yuxiang Wang

Corresponding Author

Yuxiang Wang

Abstract

At a time when the wave of digitalization has a profound impact on cultural communication, China traditional sports, as a national treasure bearing rich cultural genes, is facing a brand-new task in its transmission to the digital generation. The purpose of this article is to deeply discuss the challenges encountered in the process of transferring China traditional sports culture genes to the digital generation, and to seek practical coping strategies. This article analyzes the genetic connotation of China's traditional sports culture, including philosophical thoughts, moral concepts, aesthetic tastes, etc., and analyzes the characteristics of behavior habits, cultural consumption and social patterns formed by the digital generation under the influence of the growth environment. It is found that the impact of digital technology, differences in cultural context and insufficient education system have become the main obstacles to the transmission of cultural genes. Based on this, strategies such as innovating communication mode, optimizing educational integration and strengthening cultural identity should be adopted to promote the effective inheritance and development of China traditional sports culture genes in the digital age.

Keywords

China Traditional Sports; Cultural Genes; Digital Generation; Challenge; Strategy