Author(s)

Jianye Liang

Corresponding Author

Jianye Liang

Abstract

This article focuses on the dissemination of agricultural history and culture under the background of rural revitalization. With the comprehensive promotion of rural revitalization strategy, farming history and culture, as the foundation of traditional culture, is of great significance to rural development. However, in reality, communication faces many difficulties such as the subject, content, channel and audience. In order to break through these dilemmas, this article analyzes all aspects of communication through theoretical research and current situation analysis. At present, there are some problems in the main body of communication, such as lack of professional talents and weak consciousness, insufficient excavation and presentation of communication content, poor integration of communication channels, and the audience's cognition, interest and acceptance need to be improved. Based on this, this article puts forward to innovate the main body of communication, encourage diversified participation and strengthen personnel training; Enrich the content of communication, combine modern values and innovate forms; Expand communication channels and integrate traditional and modern ways; Enhance audience participation, carry out personalized activities and other innovative paths. These innovative paths aim to provide guidance for the dissemination of agricultural history and culture and the revitalization of rural culture.

Keywords

Rural Revitalization; Farming History and Culture; Communication Dilemma; Innovation Path; Cultural Transmission