Author(s)

Jichun Wang

Corresponding Author

Jichun Wang

Abstract

School spirit is the soul of the school and the pursuit of value, is the development of colleges and universities rely on and carrier. On the basis of elaborating the origin, manifestation and value of American university color and mascot, this paper puts forward the concrete strategy of cultural school establishment on the basis of the problems in the development of local new undergraduate colleges, so as to provide new ideas, new perspective for local colleges and universities.

Keywords

Local New Undergraduate Colleges, School Color, Mascot, School Spirit, Culture School.