Author(s)

Jiayan Zhao

Corresponding Author

Jiayan Zhao

Abstract

This article focuses on the export competitiveness of Small and medium-sized enterprises (SMEs). Under the background of global economic integration, the export trade of SMEs is of great significance to economic development. However, it faces many challenges and it is urgent to enhance its competitiveness. Through theoretical analysis, this article deeply analyzes the theoretical basis of export trade competitiveness of SMEs, such as comparative advantage theory and competitive advantage theory, and discusses in detail the internal and external factors that affect their competitiveness. Internal factors include innovation ability, management level, talent reserve and brand building, while external factors include policy environment, trade barriers, market demand and industrial chain support. Based on this, this article puts forward the promotion path from three levels: enterprise itself, government and industry association. Enterprises should strengthen innovation drive and optimize management mode. The government needs to improve the policy support system and optimize the trade environment. Trade associations should strengthen industry self-discipline and build information platforms. This article aims to provide theoretical reference for SMEs to enhance their export competitiveness and promote their sustainable development in the international market.

Keywords

Small and Medium-Sized Enterprises; Export Trade Competitiveness; Influencing Factors; Lifting Path