Author(s)

Xin Wang

Corresponding Author

Xin Wang

Abstract

Based on the rapid development of information technology, big data (BD) has a profound impact on university students' ideological education. This article focuses on the precise path of ideological education for university students under the background of BD. By expounding the related theories of BD and the precision of ideological education for university students, this article analyzes the current dilemmas, such as the lag of educational ideas, the lack of BD literacy of educators, the concerns about data security and privacy, and the need to improve educational content and methods. Furthermore, the main research methods are to update educational concepts, improve the BD literacy of educational subjects, optimize educational content and innovate educational methods. The results show that BD brings opportunities and challenges to the accuracy of ideological education for university students. It is concluded that only by actively coping with difficulties and making full use of the advantages of BD to build a precise path can we effectively improve the pertinence and effectiveness of ideological education for university students and cultivate university students with correct world outlook, outlook on life and values in the new era.

Keywords

Big Data; University Students; Ideological Education; Precision; Educational Path