Author(s)

Can Jin

Corresponding Author

Can Jin

Abstract

Under the background of the new era, the film and television media industry has undergone profound changes, and small and medium-sized film and television media enterprises (SMFTEs) are facing development challenges, and their business ecological optimization has become a key issue. This article focuses on this, by analyzing the current situation of enterprise business ecology, discusses the key factors affecting optimization, puts forward optimization principles and objectives, and explores feasible optimization paths. It is found that the business ecology of SMFTEs is influenced by many factors, such as technological innovation, policy orientation and changes in market demand, and presents a situation in which internal difficulties and external pressures coexist. Based on this, the industry should follow the principles of adaptability, innovation and synergy, make clear the goal of improving competitiveness in the short term and realizing sustainable development in the long term, and start from the aspects of internal ecological optimization, external ecological expansion and the construction of coordinated development mechanism. These research results provide a reference for SMFTEs to optimize their business ecology, enhance their market position and achieve long-term development.

Keywords

Film and Television Media Enterprises; Business Ecology; Optimized Path; Technological Innovation; Market Demand