Author(s)

Keyan Xin

Corresponding Author

Keyan Xin

Abstract

With the rapid development of artificial intelligence (AI) technology, its impact on the radio and television industry has become more and more significant. This paper focuses on the reform of radio and television content planning and directing practice driven by AI. In this paper, the theory of AI and radio and television is deeply analyzed, and the changes caused by it in content planning concept, planning links and editing and directing practice are explored. Through research, it is found that AI has changed the concept of content planning and reshaped the planning ideas from the dimensions of audience orientation, innovation and foresight, and cross-media integration. In the content planning, there are changes in topic planning, content structure and narrative mode planning, and program element planning. In the practice of editing and directing, the links of material collection and screening, program editing and post-production, on-site scheduling and real-time control have changed significantly. Research shows that AI brings new development opportunities to the radio and television industry and promotes its continuous innovation in content creation and practical operation.

Keywords

Artificial Intelligence; Radio and Television; Content Planning; Editing and Directing Practice; Transformation