Author(s)

Lan Li, Ling Xiang, Lichun Rong

Corresponding Author

Lan Li

Abstract

In the digital age, Generative Artificial Intelligence (GAI) has a profound impact on the field of education. This article focuses on the path innovation of GAI-driven management accounting course ideological and political education (IPE). Through theoretical analysis and strategy discussion, this article analyzes the opportunities and challenges that GAI brings to the IPE of management accounting course, including enriching instructional resources and innovating instructional methods, while facing difficulties such as technology application and content control. Then, it puts forward innovative strategies from teaching goal setting, teaching content integration, instructional method application, teaching assessment system, teacher team construction, practice teaching expansion and so on. Its purpose is to improve the IPE quality of management accounting course, cultivate accounting talents with both professionalism and noble morality, provide support for teaching practice in this field, and promote the effective application of GAI in the IPE of management accounting course.

Keywords

Generative Artificial Intelligence; Management Accounting; Ideological and Political Education; Path Innovation; Teaching Strategy