Author(s)

Ranwei Huang

Corresponding Author

Ranwei Huang

Abstract

With the advent of the digital age, the role of interaction design in user experience is becoming increasingly important. Dynamic visual narrative, as an innovative design approach, combines visual elements with temporal changes, creating an infectious narrative experience through animation, video, and interactive feedback. The aim of this study is to explore the mechanism by which dynamic visual storytelling affects user information understanding and memory retention in interaction design. Firstly, this article summarizes the relevant theories of interaction design, visual narrative, and cognitive psychology, and analyzes how dynamic visual narrative activates users' cognitive processes through visual stimuli, thereby improving the perception and understanding of information. Next, the paper focuses on how design elements such as dynamic elements, temporal dimensions, and interactivity work together to optimize the user's memory processing process and enhance the long-term retention of information. In addition, this article combines case analysis to explore the application effects and challenges of dynamic visual narrative in education, advertising, gaming and other fields, and proposes its future development direction in multi platform design and personalized customization. Research has shown that dynamic visual storytelling not only enhances the effectiveness of information transmission, but also significantly promotes users' understanding and memory retention of information, which has important theoretical significance and practical value in the field of interaction design.

Keywords

Dynamic visual narrative, Interaction design, Time dimension, Cognitive load